Building Successful Digital Health Products as a Product Manager

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The Health Technology (HealthTech) industry

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What is health tech?

"use of technology to improve delivery & consumption of care"

technology

delivery & consumption of care

8 Trillion US healthcare industry

22% CAGR 5 years growth rate for digital health

adoption drivers

What does it take to build high-value, successful digital health products?

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Screen Shot 2021-07-12 at 10.57.12.png who are our users --> what are their needs --> product considerations

who are our users patients

what are their needs

product considerations

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who are our users physicians

what are their needs

product considerations

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who are our users medical staff & other specialists (internal & external)

what are their needs

product considerations

Screen Shot 2021-07-12 at 11.07.11.png an example digital health tech stack (...and a few (of many) things to consider as a PM)

client apps

device/sensors performance to standards (FDA-Class I, II, III)

algorithms + backend

go to market

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market size

competitive landscape

barriers to entry

consumer VS enterprise

who pays?

time to market

What makes product management in health tech unique?

Case study

Product Manager in action: case study

The problem

"the watch keeps buzzing and it's annoying"

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The Product Manager Approach

gather insights

evaluate constraints

define requirements

go into action

The Solution

user-driven UI >> system-driven UI

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Written by: Anu Ramakrishnan @ Product School

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