Hooked: How to Build Habit-Forming Products

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“A must read for everyone who cares about driving customer engagement.”

— Eric Ries, author, The Lean Startup

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In Nir Eyal's book “Hooked: How to Build Habit Forming Products", he reveals the model for building products that people love. And products that win are the ones that get us hooked.

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The Habit Zone

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If you are building a habit-forming product, write down the answers to these questions:

Trigger

Action

Variable Reward

Investment

Here is an example of how Pinterest keeps you “hooked

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Here is the distillation of his model in 4 steps to keep your prospects and customers engaged.

  1. Create internal and external triggers that bring people to your product

  2. Get them to log-in or sign up to your resources or product

  3. Provide a variable reward that connects to the tribe, provides resources and enables personal mastery

  4. Allow them to build an investment that provides more triggers to keep them coming back.

Source: NIRANDFAR

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