Sketch Out Your Hypotheses

The business model canvas lets you look at all nine building blocks of your business on one page.

Each component of the business model contains a series of hypotheses that you need to test.

This business model canvas lets you look at all nine building blocks of your company on one page.

Alexander Osterwalder shows how it's done, using Nespresso as a case study.

https://hbr.org/video/2363593484001

Source: https://hbr.org