Sketch Out Your Hypotheses

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The business model canvas lets you look at all nine building blocks of your business on one page.

Each component of the business model contains a series of hypotheses that you need to test.

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This business model canvas lets you look at all nine building blocks of your company on one page.

Alexander Osterwalder shows how it's done, using Nespresso as a case study.

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https://hbr.org/video/2363593484001

Source: https://hbr.org

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